98% of your regretful
decisions happen
pre-purchase.
prevent destructive web-impulse buys.
a chrome extension that pauses impulse buys before you pay.
we're building cognoscene, a chrome extension that prevents unexpected shopping impulses causing you to go through a vicious cycle of guilt & overspending.
you buy to feel good, then the package arrives after you've already moved on — cognoscene puts the pause on checkout, not your whole life.
let's take it easy — leave the site if you don't need anything.
the problem · how it begins
unexpected impulses — mostly from social feeds. influencers selling you gadgets you don't need, still making you feel like you're missing out. you end up buying not just the gadget — but the case, the bundle, the accessories. shopping platforms are built to keep you spending.
then the package arrives. and when you open it, it dawned on you.
"I wasted $78.49 for no reason."
and you'll do it again. despite controlling yourself, the dopamine from social media and shopping makes checkout feel irresistible.
there's nothing to interrupt the urges when it hits you, leaving you prone to financially vulnerabilities & unnecessary purchase guilt.
hence, we built an extension to prevent you from shopping destructively using friction.
the solution · cognoscene
pause shopping impulses using designed friction.
3 layers — click to see each layer.3 layers — tap to see each layer.
pause shopping impulses using designed friction.
first layer · observer
intercept unnecessary impulses
soft nudges while you browse shops — lookout pulses that remind you to be prudent as you're scrolling through hundreds of products.
you start noticing the urge before it becomes a decision.
second layer · rationalisation
48 hours to decide if you need this
when you hit checkout, we give you 48 hours to decide whether it’s a waste of money.
48 hours reveals whether you wanted it, or just felt it.
third layer · growth
reinforce your identity of prudence
as you become more conscious about spending, you'll see it on your dashboard — prudence streak, purchases rationalised, and savings over time.
you stop seeing yourself as someone who overspends.
the waitlist
first step: get on the list.
no charge today. if invited, test cognoscene in our private community.no charges today. test cognoscene upon invite.
2 months premium, then usd10 lifetime.
you're on the list.
we'll contact you when your batch opens. 2 months free, then usd10 once for lifetime premium — no charge today.
waitlist is closed.
the first 100 spots are filled or the 30-day window has ended. we'll email the next batch when it opens.
you're on the list.
we're building the chrome beta now. we'll email you when your invite batch opens.
for now, we just need some inputs for our direction. sound good?
country
where are you based?
where
how did you find cognoscene?
versions
after chrome, which cognoscene versions would you use? select all that apply.
future versions
where would you realistically use cognoscene?
desktop browser extensions
mobile apps
final check
are you sure these answers are right?
country
found us
versions
platforms
once submitted, you won’t be able to edit these answers.
you’re on the waitlist for cognoscene’s chrome extension.
thank you for helping shape what comes next. we look forward to building a worldwide ecosystem where you shop with prudence!
🍀